A true Farm to Fashion story.

ETHICUS is the in-house brand of “Appachi”, a window to reach out to the final consumer. Launched in 2009, Ethicus is “India's First Ethical Fashion Brand”. We have established 42 handlooms, where we design and weave world's most exclusive fabrics, all under one roof. Our traditional artisans produce the most exquisite and fine hand-made textiles that are appreciated by a growing number of loyal customers in India and abroad.

Appachi has not only established its own unique identity, but also ensures that people involved in its value chain, get their due recognition and adequate reward. Our products include handcrafted sarees, fine scarves, women & infant garments and a Bed & bath range. All Ethicus value addition chain adheres to the ethical business practices to ensure that the cotton farmers, weavers, workforce and the end users benefit from the same.

Appachi is truly a “Farm to Fashion” story that connects everyone in the value chain, from the farmer, right up to the end consumer.